Your Backend Revenue System, Fully Managed.
We design and install automated retention flows that increase purchase frequency, boost LTV, and turn your list into your most profitable channel.
Email is the highest-leverage channel.
Most teams don't know how to take full advantage of it.
The best DTC brands drive 35 - 50% of their revenue from email and SMS.
If you’re below that, you're bleeding revenue — silently.
Email is the highest-leverage channel most teams underuse.
Top-performing brands drive 40–50%+ of revenue from email.
If yours isn’t, you’re leaving money on the table. Every single week.
The Inbox: Where Smart Brands Print Margin.
Email is still the most underutilized profit center in DTC.
Built right, it recovers revenue and compounds retention — without adding headcount.
Most brands treat email like a box to check. A discount code here, a launch there, maybe a newsletter when someone remembers.
But category leaders treat it like infrastructure.
When it's done right, email doesn't just support growth.
It drives it. Consistently. Automatically. At scale.
This isn’t about sending more emails.
It's about building a backend system that increases revenue with every segment, every send, every week.
80% of email revenue comes from automation.
Despite the data, the average brand only sets up 2 - 3 flows.
You need 8+ minimum.
85% of email marketing is executed without copy strategy.
Design-heavy, conversion-light.
Pretty ≠ profitable.
Optimizing your welcome flow alone can increase email revenue by 30 - 50%.
It’s your first impression.
And your biggest missed opportunity.
Email converts 4x higher than paid media in high-consideration categories.
If you’re not using it to close… you’re leaking margin.
Backend Systems That Recover Revenue and Retain Customers
Whether you're scaling to 7 figures or cleaning up your backend, these systems recover lost revenue and turn attention into margin.
The Monetization Machine
Your revenue recovery system.
Engineered to convert.
The average backend leaks revenue daily.
This one doesn’t.
This offer installs your 3 highest-converting flows in 14 days, then rebuilds the rest of your lifecycle to recover abandoned revenue, boost AOV, and multiply LTV.
Designed for 7 - 9 figure brands ready to turn backend chaos into compounding margin.
Most brands think email is marketing.
Top brands know it’s infrastructure.
The Evergreen Engine
Your revenue retention system.
Fully managed for you.
Inbox attention is fragile.
This keeps it alive and earning.
With a minimum of 3 campaigns per week, this system builds trust, recovers sales, and keeps your brand top-of-mind across every segment.
Made for operators who want consistent backend margin with zero execution stress.
Retention runs on rhythm.
Rhythm prints margin.
The Black Ink Process
The proven system we use to install revenue, remove friction, and scale retention.
Most backends are slapped together and barely maintained.
Ours are engineered, installed, and optimized for your growth stage using the same systems elite brands scale with.
Phase 1
Install
We audit your backend, optimize your ESP, calibrate your brand voice, and deploy the high-leverage flows that drive fast, measurable returns.
- Flow audit + journey map
- ESP setup + segmentation
- Copy, design, and automation
- Core conversion flows deployed
Phase 2
Expand
With your foundation live, we build out the rest of your lifecycle system by expanding flows, deepening segmentation, and setting the stage for sustained LTV.
- Lifecycle flow expansion (Winback, Sunset, VIP, etc.)
- Segment refinement + tagging logic
- List hygiene + re-engagement triggers
- Offer sequencing + customer journey mapping
Phase 3
Execute
This is where the compounding kicks in. We ship 3+ strategic emails weekly, run monthly pushes, and optimize based on what drives clicks, conversions, and retention to keep your brand top-of-mind and first in-cart.
- Minimum 3 sends/week (campaigns, follow-ups, promos)
- Strategic monthly push (launch, restock, seasonal, etc.)
- Design + copy performance review
- Iteration + optimization loop
- Optional strategy syncs with your team
Client Capacity
We don’t stack dozens of projects and hope for the best.
Only a select few aligned brands are onboarded each sprint.
Each one receives full strategic attention, custom execution, and a long-term growth strategy built to compound.
The Same Backend Flows Behind $15M+ in Email Revenue.
Proven frameworks. Rebuilt to match your voice, brand, and buyer.
These flows come from the same proven systems used by top-performing brands to scale email into their highest-margin channel.
What You Get When We Build Your Backend
This isn’t templates and guesswork.
It’s strategic execution built on what converts, managed by us, and optimized every week.
Copy That Converts
$5,000 one-time
Strategic writing that sounds like you and sells for you.
40+ Lifecycle Emails
Covers Welcome, Cart, Post-Purchase plus 6+ more based on behavior, product, and LTV stage.
Proprietary Voice Model
Trained on your top-performing content, refined by us to match your tone and move your audience.
Positioning & Narrative Strategy
We define your voice, hooks, and objections before writing — so every email lands.
ESP-Ready Formatting
Emails delivered clean and optimized for your platform.
Delivered in 2–3 Weeks
Clear timeline. Fast turnaround. Minimal lift on your end.
Conversion-Optimized Design
$5,000 one-time
Layouts that look sharp, load fast, and guide the click.
Revenue-Focused Email Design
Styled to match your brand and built to drive results.
Modular Layout System
Custom layouts built to match flow type, campaign intent, and conversion priority.
Visual Hierarchy That Sells
Every element supports copy, not competes with it.
Pop-Up and Landing Page Creative
High-converting entry points built to turn traffic into email subscribers and buyers.
Frictionless Execution
Mobile-friendly, fast-loading, and implementation-ready.
Hands-Off Execution
$5,000 one-time
Revenue-driving email, handled from start to send.
Minimum 3 Campaigns Per Week
Includes weekly content, clicker follow-ups, and timed promos — designed to compound trust and retention.
Clicker and Buyer Segmentation
Behavioral logic that sends the right message to the right lead.
Retention-First Campaign Calendar
Ongoing schedule mapped to product cycles and brand goals.
Performance Monitoring & Optimization
Live ESP dashboards. Weekly reviews. Constant iteration.
Full-Service Management
We handle the entire backend so you don’t have to lift a finger.
Let’s Clear a Few Things Up.
How is Black Ink different from a typical agency?
We don’t just write campaigns. We install backend systems built to drive revenue, retention, and trust. Then we manage and optimize them every week to keep them performing.
What kind of results can I expect?
These systems have doubled opt-in rates and tripled backend revenue for 7 - 9 figure brands. They’re built from what’s working best in DTC and optimized weekly to stay sharp. No wild promises. Just proven strategy, executed without gaps.
What platforms do you work with?
We build on the platforms that support serious lifecycle strategy.
Klaviyo is our preferred ESP — it’s best-in-class for DTC brands, with powerful segmentation, automation, and performance tracking.
How many emails do you send per week?
We send at least 3 strategic campaigns every week. Typically, that includes a newsletter, a segmented follow-up, and a promo or conversion push. Every send is targeted, timed, and backed by a strategy aligned to your product cycles and list behavior.
Can I give feedback or request edits?
Yes. You’ll get a shared workspace to comment, review, and approve everything before it goes live. Most edits are simple and included. We’re focused on performance and always open to refinement.
Why don’t you share client names?
To protect our clients and the systems we build. We’ve had strategies copied, flows ripped, and playbooks lifted by people who never hired us. The results are real. The anonymity is intentional.
The Brands Stay Quiet.
The Results Don’t.
Founders don’t hire us to talk. They hire us to drive revenue.
Here’s what they say once the system’s working.
"Before Black Ink, our list barely moved. After launching their opt-in system, it started growing every week. And the people signing up actually buy, not just browse."
"Our space is brutally competitive, but the emails Black Ink delivered consistently outperformed our internal benchmarks. The brand voice was tighter, the strategy was clearer, and the backend actually brought customers back."
"Black Ink took email off our hands and turned it into our highest-ROI channel. Every week the list grows, customers come back, and everything sounds exactly like I want the brand to show up."
"We hired Black Ink for a few emails. Then we hired them for everything. They rebuilt our entire retention system, from flows to weekly campaigns, and it became the one part of the business I don’t even think about anymore."
You’ve probably read our work. You just didn’t know it.
Let’s Make Your Backend Your Most Profitable Channel
We build the system. You keep the margin.