We Write the Words Most Brands Don’t Know They Need.
From inbox to feed, we ghostwrite content that compounds trust, lifts conversions, and keeps your brand sharp — so you stop blending in with brands that sound the same.
Black Ink is your behind-the-scenes growth partner, replacing weak opt-ins with conversion-optimized email systems and sharpening your content strategy across email and social.
We write in your voice, build for performance, and turn passive traffic into consistent revenue.
For brands ready to scale, this is the unfair advantage.
The Two Email Systems Most Brands Are Missing.
We specialize in the two highest-leverage email systems for health and wellness brands.
One that grows your list. And one that turns it into revenue.
The Opening Move
Turn Passive Traffic Into a High-Converting Email List
Most opt-ins underperform because they offer nothing of value.
The Opening Move replaces your generic “subscribe” box with a strategic 5–7 day drip sequence that earns trust, builds belief, and drives 20–40% conversions.
Standard opt-ins convert under 1%.
The Opening Move flips that script.
The Evergreen Engine
Turn Your List Into a Consistent Revenue Driver
We ghostwrite weekly emails that keep your brand top of mind and your list warmed up—value-driven content plus follow-ups for clickers that help you sell without sounding like sales emails.
Brands that email their list consistently can generate 2–5x more revenue than those that don’t.
Most don’t. That’s why The Evergreen Engine exists.
The Social Content Your Brand Should Already Be Posting
Most DTC founders know they should be posting — but most don’t know what to say, how often, or what actually drives action.
We ghostwrite platform-native content (X, IG, LinkedIn) that builds brand authority, sharpens positioning, and turns quiet browsers into warm buyers.
Strategic insights, product education, founder voice — all handled.
You build the business. We build the narrative.
Proof of Impact
Building Systems That Compound Quietly—and Pay Loudly.
At Black Ink, we don't just ghostwrite emails and content.
We install revenue systems that convert cold traffic into buyers—and turn buyers into loyalists.
Here’s what happens when the writing is engineered right:
Premium Supplement Brand
5x’d opt-in rate in 30 days—no discounts, no gimmicks.
7-Figure Performance Brand
Tripled engagement while removing the founder from email operations entirely.
Recovery Tech Startup
Doubled subscriber list in 30 days—without touching their ad spend.
The Voice. The Strategy. The System.
Built to Earn Trust. Designed to Drive Sales.
This isn’t freelance copywriting.
It’s done-for-you content strategy—ghostwritten in your voice, built for consistency, and optimized to convert.
At Black Ink, we build the systems most brands overlook.
The ones that capture attention, shift beliefs, and turn traffic into sales.
You bring the brand.
We bring the words that make it sell.
Voice That’s Yours, Only Sharper
We build a tone and style that feels founder-led, clear, and consistent across everything your audience sees.
Systems That Sell Across Email & Social
Opt-in flows, nurture sequences, and feed content written with precision to build trust and drive conversions.
Consistency Without the Headache
We show up every week so you don’t have to. Your feed and inbox stay warm, your brand stays top of mind.
The Work’s Quiet. The Wins Aren’t.
The brands stay behind the curtain.
The results don’t.
"Before Black Ink, our list barely moved. After launching their opt-in system, it started growing every week. And the people signing up actually buy, not just browse."
"In the first month, our list doubled without lifting a finger. Black Ink built the system, tuned it before launch, and the growth hasn’t stopped."
"Black Ink took emails and content off my plate and turned it into a revenue stream. Every week the list grows, leads come in, and everything sounds exactly like I want the brand to show up."
"We hired Black Ink for a few emails. Then we hired them for everything. They rebuilt our whole retention system and now they write our weekly social content too. It's the one part of the business I don’t even think about anymore."
You’ve probably read our work. You just didn’t know it.
Two Systems.
One Goal: More Revenue.
Whether you're just getting traction or scaling fast, these two systems are designed to capture more emails and turn them into revenue.
We scope everything custom. Projects typically start around $2K depending on complexity and deliverables.
The Opening Move
$5,000 one-time
A premium opt-in system designed to grow your list and convert cold traffic into believers.
5–7 Part Email Course
Built to educate, nurture, and convert new subscribers.
Delivered Ready to Plug In
Fully written and formatted for your ESP or onboarding flow.
1:1 Strategy Collaboration
We work with you to define the topic, flow, and positioning before we write.
Premium Ghostwriting Only
No filler, no templates—this sounds like your brand on its best day.
Delivered in 2–3 Weeks
Fast turnaround. Clear process. No chasing.
The Evergreen Engine
$3,000+/month
Your full email and social presence. Ghostwritten, managed, and optimized every week.
The standard package:
1 Weekly Newsletter Email
Value-driven and voice-aligned to educate, entertain, or sell.
1 Strategic Follow-Up Email
Sent to clickers or key segments to answer objections and drive conversions.
Subject Line A/B Testing
Every email goes out with two tested variations to boost open rates.
Weekly Social Posts (Optional Add-On)
Feed-ready posts built for a trusted voice, product education, and authority.
Monthly Reporting & Insights
See what’s working, what’s improving, and what to double down on.
Custom AI Voice Model
We build and train a private model using your best content to scale future output and reduce edits.
Voice & Messaging Intake
We define your tone, positioning, and voice traits so everything sounds like it came straight from your team.
Notion-Based or Google Doc Workflow
Simple dashboard for approvals, feedback, and performance history.
Client Capacity
We don’t stack dozens of projects and hope for the best.
Only a select few aligned brands are onboarded each quarter.
Each one receives full strategic attention, custom execution, and a long-term growth strategy built to compound.
Let’s Clear a Few Things Up.
How do you capture our voice?
We start with a voice calibration process to understand how you speak, what your customers care about, and how you want the brand to show up. Then we build messaging that reflects both who you are and who you're becoming.
Do I need a big list for this to work?
Nope. The Opening Move is designed to grow your list from wherever you're starting. The Evergreen Engine keeps that list converting—whether you're reaching 500 people or 50,000.
Do you offer one-time projects?
Yes. The Opening Move is a one-time asset, built and delivered in 2–3 weeks. If you're not ready for a monthly newsletter, it's the best place to start.
What platforms do you work with?
We build copy and systems that plug into any ESP. Whether you're on Klaviyo, Mailchimp, or ConvertKit, we’ll collaborate with your team to make sure everything installs clean and works right.
Can I request edits or give feedback?
Yes. Most edits are simple and included. You’ll have a shared workspace for approvals, comments, and collaboration. We’re focused on performance and always open to refinement.
Why don’t you share client names?
To protect our clients and our systems. We’ve had strategies copied and playbooks lifted by people who never hired us. The results are real, and the anonymity is intentional.
You Build the Brand.
We Engineer the Growth.
Email flows, newsletters, and social content.
All ghostwritten to grow your list, convert leads, and keep your brand top of mind.